Building a mobile app is one of the best ways to engage your target market and build an audience. If you want to develop a mobile application that will be truly successful, you need to consider every aspect of the development process. At the same time, there are many things to think about when developing a mobile app.
Apps are designed to solve problems for people; if you are thinking about creating an app, you need to think about why someone would want it. If your app doesn’t create an immediate need for your customer, it would be better not to invest in app development. Take some time to find out the most challenging life problems people have and try to solve them with an app.
- Introduction
- What is a mobile app?
- Why should I develop a mobile app?
- How to develop a mobile app
- Things to consider when developing a mobile app
- Conclusion and resources for further reading!
Introduction
The first thing to do when considering the development of a mobile app is to understand what a mobile app is. A mobile app is essentially an application designed to run on a phone or tablet that can be downloaded from an application store onto your device.
Mobile apps are available for almost every platform you can imagine, including Android, iPhone, iPad, and Windows 8.
So, if you are thinking about creating an app, you need to think about devices first. Mobile users are platform agnostic, meaning that someone who uses Android doesn’t necessarily have an Android phone.
You should let your customer base choose what devices they will download it on rather than only design something for a particular device.
What is a mobile app?
A mobile app is designed to run on a phone or tablet that can be downloaded from an application store onto your device. Mobile apps are available for almost every platform you can imagine, including Android, iPhone, iPad, and Windows 8. So, if you are thinking about creating an app, you need to think about devices first.
A mobile app is essentially another form of broadcast media like television, radio, and newspapers were before it.
It’s used to keep people up-to-date with what you’re doing or saying or selling, providing they have access to the internet through their phone.
It’s an ideal way of breaking out of the traditional world of printed media – your app can be accessed through apps for numerous platforms.
Why should I develop a mobile app?
An app can benefit your business or organization in several ways, including:
- Attracting new customers (especially if your app is free)
- Increasing brand awareness, including your customer base and the reach of your marketing activities
- Providing information to existing customers or clients
- Reducing costs, primarily if you use mobile technology to reduce the need for a website
- Increasing customer loyalty and brand awareness through social media interaction and engagement
- Reducing employee costs by eliminating or reducing expensive phone calls or travel expenses or improving communications productivity between different departments.
Google has reported that millions of people are using mobile apps every day; with millions more will be over the next year. The business case for developing an app is apparent more than ever before.
If you’re not creating one, some company somewhere is, leading to increased downloads and profits for all involved.
To use a sporting example, a football player can’t know how close he got to scoring the winning goal. A video replay isn’t going to allow him to re-live the experience. What he can do, though, is look back at it on his iPad, providing he has downloaded an app that records and saves the footage. In this way, his team gets to enjoy their experience from different angles and from different timescales.
You might want to do something similar with your customers or clients – but without replicating their actual performance!
People love apps because they can interact with content in a personal way – this is one of the biggest reasons you should develop a mobile app.
How to Develop a Mobile App
The following section will describe the steps of developing a mobile app. The first of all you have to find.
What will your app do?
Start by creating a mission statement for your app. It doesn’t have to be very long, just a couple of sentences that describe the value that it will provide. This will help focus your early development efforts and ensure that you don’t lose sight of this mission as you go further down the development path.
How much money do I need to invest?
You can decide on the budget for your mobile application by considering the components of the app development process. The development cost is not just about the cost of the application but also depends on the required functionality.
You can find a detailed estimate of all elements in your budget if you go for a prototyping approach to development. This way, you can experiment with different designs before creating a final budget. Many development firms will provide an estimate based on prototypes and other pre-production work to give you an idea of what your finished product will cost.
What platforms does your app work on?
Your business or organization might have a particular platform in mind when they start developing a mobile application. Still, in most cases, the decision is fluid based on market forces and customer opinion. A mobile app can be used on various devices, so before deciding on which to go with, consider where your customers or clients are using their smartphone or tablet to access your product or service and what devices you think will be used in two years.
For example, a business may decide that their mobile app will only be used on smartphones and tablets with a screen size of more than four inches. In this way, you can keep your content consistent across different platforms, allowing your customers to use your application on the device they find most convenient.
What skills do I need?
It’s important to consider whether you have the right skillset in-house to develop an app or not. It’s a lot of work, and in many cases, it is easier to contract a mobile app development company to do this for you. Therefore it is worth being realistic when going through the selection process, ensuring that you have the right skillsets before going further into development.
How much will it cost to develop an app?
You might come across many quotes for an app development project. And, you should be prepared to pay more than your original budget if your project is extended or if additional features are desired in the app. However, in most cases, the development fee ranges from $10,000 to $250,000. The average cost of developing a mobile app for iOS and Android is around $20,000 – $50,000 for a typical app depending on its functionality and scope of work.
Hiring a mobile app development company?
Most developers use one of the top three platforms to build apps. To develop apps for each of them, you’ll need to hire a company specializing in iOS development, Android development, or Windows development. You should hire a company that has experts in the platform you are using.
Most companies have specialized teams for their specialized technology stack, so if you are working on an iOS project, then look for a team with experts in iOS app development. The same applies to android or Windows-based projects.
Before taking your business, a reputable mobile app development company should provide adequate information about its rates and timetables. Look for a company that you find suits your budget and specifications.
To create a high-quality app that will have broad appeal, you need to have clear objectives for your app. That way, the project can be set up in a way that delivers the maximum benefit from your investment.
Things to consider when developing an app
With the many options available for developing a mobile app, choosing the right mobile app development company is a crucial decision in itself. You need to make sure that you select the right solution provider with what you want to achieve with your app and how it can benefit your business.
Conclusion
When it comes to building an app, getting the right developers for the job is crucial. If you are looking to develop your app within a specific budget, you can plan your project accordingly. Whether you choose to develop your app yourself or hire a mobile app development company, make sure that you have thought everything through before you begin the process of creating your app.